The Library #ideadrop house will return this year again to connect the energy of the library community with the enthusiasm and entrepreneurial spirit pervasive in Austin for salon-style conversations in our library living room on March 7-11, 2014. Vist in person or on the live stream here. All times listed are local Austin time/ Central time.

E-Resources and Libraries (ER&L), ProQuest and the Digital Library Federation (DLF) are joined in Austin by an awesome group of orgs representing libraries, archives and museums. Meet them all.

Address: 1706 Garden St, Austin, TX 78702        Email: erl.sponsor@gmail.com
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Saturday, March 8 • 11:15am - 11:30am
Why Reading Is a Flawed, Dying Technology

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I'm not a reader. I somehow made it through school (including time in a philosophy PhD program) without being a reader. This fact has made me apologetic, embarrassed, and above all thankful for the explosive growth of online video.

Recently, I used a blog's embedded sound-file function. As I listened to the author express the subtleties of his argument with painstaking vocal inflection it hit me: Reading is over.

It, like handwriting, is a dying technology (and for good reason).

If the intention of writing, speaking, and gesturing is to communicate specific meanings, then writing just isn't as good at doing this as sounds, visuals, and gestures are.

Even when specificity isn't goal - as when we subjectively fill out an allusion - reading STILL gets crushed by sound, visuals, and gestures (think Hitchcock movies).

This has clear consequences for anyone who communicates for a living (and bodes well for the future of digital technologies in advertising, education, etc.).

avatar for Ed Castillo

Ed Castillo

CSO, NY, TBWA\Chiat\Day
Ed joined TBWA\Chiat\Day NY in June 2012 to oversee strategy on all New York accounts. He came to TBWA from McCann Worldgroup, where he was SVP Global Strategy Director. Prior to McCann, Ed was the SVP Director of Account Planning at PHD Media. Before that he was co-founder and... Read More →

Saturday March 8, 2014 11:15am - 11:30am CST
Ballroom F Austin Convention Center 500 E Cesar Chavez Street

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